General request Executives often have some general requirements regarding the performance of paid searches. grow up You will be asked to improve the performance of your digital campaign in addition to one of the following: Improve ROAS. Expand into new markets. Launched a new product. reach Moving to this new region, executives want to identify the following: What is our market share? How much can you get if you get there to saturate the market? Where do you spend Where do you need to move your budget to get maximum reach? Who are the customers by region?
This includes understanding what they are doing, what ghost mannequin effect they are saying, what their needs are, and so on. protect Executives want to protect what they already have: Market trend. Customer Journey: It's important to focus on how your customers are finding your brand. Brand Equity: How do you protect your brand and compete with well-known brands that have many digital and brand awareness campaigns? There are free tools and stuff accessible to PPC Pros trying to respond to these common demands. grow up Google Trends Keyword sequence generator UberSuggest reach Google representative Answer the public Google Reach Planner protect Auction insights Reactive script Google Analytics Benchmark benchmark Why does the benchmark report work so well?
Benchmarks help you track your progress and stimulate your self-confidence. That's why executives like benchmark reports. They give you a clear step forward. Benchmark report example Benchmark report example Victory play Here are some winning plays to keep in mind and implement. grow up Grow wisely : If you're not using the best data, your strategy can be very risky. Define a new category : This actually goes back to segmentation. If you use a travel credit card , take the first key segment, then proceed to the next. You can't prove that you're winning in one market at the same time, so don't take them all at once. Product Roadmap: Treat yourself as if you were on a product team working to bring a new product to market. There must be a clear date about when things will come, the target users you are against, and when they will be launched. reach Benchmark Position