Find the target
In addition to your content strategy and tactics, you need to have a clear direction, a purpose that dictates every desire of your content, which Simon Sinek addresses in his "Why" and "Golden Circle" methodology discuss.
The art of purpose-driven content strategy lies in embracing the company’s primary goals, developing a strategy, and being rational and persuasive in the process. Purpose-driven brands can tell powerful stories.
Your brand purpose is not your vision, nor your mission! Your purpose is your why . The idea is much more important than making money.
Where is your vision of where you want your company to be in the future? For example, "Become the largest automated trading company in Europe by 2030".
What is your company's mission? This includes that you should utilize different strategies and product/service development processes to Latest Mailing Database achieve your vision.
What are your company 's values? How will your brand get your vision? This is closely related to your company culture and the overall quality of your team.
A recent survey by Deloitte showed that, overall, millennials put their goals ahead of profits. Essentially, they look for work that inspires a sense of purpose so they feel overall good and impactful. This is a rising trend worldwide, and as a result, 75% of Gen-Z (1995-2015) believe that work should have greater motivation than just getting paid.
See what your customers want and what you have to offer. Be sincere about your goals, but also don't lose sight of your target customers' beliefs. That's all that motivates you to become a team and move on from there.
If you haven't discovered the purpose of your brand, you need to dig into your own story and see why you created your company. See your areas of expertise and your passions as a company. The intersection of these characteristics will help you define your brand goals.