The face of the dynamism of new brands They have an element in their favor: they have already earned the trust of the consumer Tags marketing brands strategy SMEs read later favorites 0 ads· The union of 2 market leaders We usa phone list value through data solutions: validation, enrichment, analysis and activation We have seen the process many times. A company has been comfortably dominating the market in a sector or in a niche. It is almost the default company that consumers turn to. However, suddenly, one day a new company appears, much younger, with new ideas and usa phone list proposals for that market in which the company has always operated. Perhaps at first the old company feels secure and thinks that nothing the new company does will lose consumers with whom it has been connecting for years. But, despite all this, the newcomer begins to grow and begins to eat the market that the other had had at her disposal for so long. Nothing is certain in the world of consumption, no matter how long a brand's history has been or how new its competition may seem.
Also, new brands and startups often have an element going for them, one that makes things go somewhat better for them. Since they are smaller, they tend to have much less bureaucracy. Things can happen much faster in these small brands, as they can also be much more flexible in the face of changes and market needs. As an analysis in usa phone list points out, the big brands are in fact feeling more and more threatened by these small brand newcomers. The profile usa phone list the new company is that of a young, smaller usa phone list faster company that reaches consumers with great dynamism. Large companies and big brands feel somewhat handcuffed by their threat and how they can survive what these companies impose. But the truth is that they can survive and they may be able to meet the threat posed by the younger and more vibrant brand. All they have to do is know which way to go.
How to reply And the path involves neither panicking nor feeling that the brand, being smaller, is not a real threat (because it is). On this last point, yes, those responsible for marketing seem to have learned their lesson. 88% of those surveyed admit to worrying about the new brands that break into their market, seeing them as a threat. In reality, the big brands have to fight using their strengths and what benefits them. They have to focus on maintaining some sobriety in the face of threat, being consistent, trusting their fame and reputation, and usa phone list inspired by what new competitors are doing. After all, the traditional brands have had years to do a job of establishing their image and, above all, to generate trust among consumers. That is what is drawn from the conclusions of a usa phone list study, which is based on interviews with senior marketing managers in several countries. Newly minted brands use different rules Above all, one could almost say that those responsible for the old brands do not have to go down to play at the level of the new ones, because they will do so with new rules and new tools. 64% of smaller brands are more agile than brands already in the market, because they have simpler structures that allow them to respond faster to changes.