The proposition of the 27-day marketing bootcamp: All businesses that want to multiply their wealth must answer one question. How many marketers would there be if businesses doubled their sales and profits? What is the organizational structure of the company? Behind the doubling of corporate wealth is definitely not the simple doubling of personnel, nor the current natural expansion of these departments. From the perspective of enterprise marketing reengineering, the challenge that all enterprise marketing must face is: how to quickly integrate the enterprise's talent team according to the needs of enterprise development at any time.
Enterprise Talent Strategy: Internal Remodeling Gene
If your ideal is to be the president of a university, then the 27-day marketing training camp recommends that you become the president of Tsinghua University if you want to be the president in China! Do you find it funny? But almost all corporate training employees say this: Either you don't do it, or you do it best! The 27-day marketing Latest Mailing Database training camp does not study the questions that need to be answered to be the best employee, but the 27-day marketing training camp believes that the questions that must be answered to be the president of Tsinghua University are: undergraduates graduated from Peking University come to you to study for a master's degree, you are the first What makes him do?
It doesn't matter if we don't know, because we don't want to be the president of Tsinghua University. However, Centennial Prosperity Consulting believes that the successive presidents of Tsinghua will tell you the answer without hesitation: let him know the motto of Tsinghua: "Self-improvement and great virtue"! If you were the president of Peking University, and a graduate from Tsinghua University came to you for a master's degree, what would the first thing you ask him to do?
You can't guess it, and you can't guess it in the 27-day marketing training camp. Some people say that in the past, Mr. Cai Yuanpei used the words "freedom of thought and inclusiveness" as the school motto of Peking University. But for various reasons, only "compatibility" is widely circulated. Some people once believed that the eight characters "diligence, rigor, truth-seeking and innovation" were painted on the east wall of the dining room of Peking University as the new school motto of Peking University. But the big dining room was demolished for the 100th anniversary, and there is no place to see these eight vulgar Chinese characters again. Therefore, Peking University has always been in a very embarrassing situation on the issue of school motto, which is slightly inferior to Tsinghua's "self-improvement and great virtues" and Beijing Normal University's "learning to be a teacher and behaving in a world-class manner".
This question is not for the presidents of Peking University and Tsinghua University, let alone all those who want to be university presidents. It is for all entrepreneurs in China, the talents who have been integrated from the outside, what is the first thing they do when they enter your company? What's next? What must be done well, and what are the standards for doing it well? What is the method? How do you check? What do you get? How to punish badly? Can you answer these simple and basic questions? The answer to these questions is the DNA of the company's sustainable development. From the perspective of corporate marketing reengineering, for the internal genetic remodeling of corporate talent strategy, all companies are a school.
For the remodeling of internal genes, almost all Chinese enterprises have fallen into a misunderstanding, that is, people first come before enterprises. This is actually no wonder, because no matter how many years ago the sages have passed away, everyone is always used to saying "Confucius said" when speaking and writing articles. Although the times have changed, people still think that the "saying of Confucius" thousands of years ago can help them prove many things and laws of this era, which is Chinese culture. Therefore, Chinese entrepreneurs especially agree with the theory of Welch, the former CEO of General Electric Company of the United States: the longevity of large companies depends on the transmission of corporate culture and the training of successors.
What Welch said is very correct, but this is precisely our real misunderstanding: our enterprise is learning from foreign experience on the basis of continuing Chinese cultural tradition. People used to say "Confucius said", but now they say "Welch said it". Our company still faces the commercial society with the idea of making totems in the agricultural society. In a business society, it is a virtue that we can remember what others say, but it is a kind of ignorance to only remember what a few people say. If those words cannot be used in practice, it is a kind of extravagant waste. In a great company with internal genes like GE, any CEO is destined to be excellent and ordinary. Only in this way can the greatness of a company be truly reflected.
Like Welch, GE's successive presidents were all known as the "masters of change" of their time. Every successor to GE will go beyond what the predecessor did, and part of every leader's responsibility is to pick the one who will make the right change. It is by relying on this active metabolism that GE has not been stuck in an outdated management structure, corporate culture and product line like other companies, and has also avoided the fate of most companies being eliminated by the times. This is the internal gene in the business logic of a century of prosperity. remodeling.