In May 2020, Google announced that “core web vitals” would be part of a ranking algorithm update set to hit in 2021 called page experience.
With the page experience update now rolled out, I wanted to revisit this topic. I’ll add a few more tips we’ve learned in the intervening months by helping cork bicycle zone many websites improve their core web vitals scores. Mostly, I want you to be able to take advantage of the potential ranking benefits for your well-tuned webpages.
Core web vitals measure core elements of a webpage that enhance user experience. Google has identified three core web vitals:
Largest Contentful Paint (LCP)
First Input Delay (FID)
Cumulative Layout Shift (CLS)
This article is part of our series on the Page Experience update. Here I’ll discuss LCP, or largest contentful paint:
What is LCP?
How do I measure LCP?
How does LCP impact SEO?
How can I improve my LCP score?
What Is Largest Contentful Paint (LCP)?
LCP measures webpage load performance. More specifically, LCP measures how fast the largest image or text block renders on the webpage.
Google discusses LCP here:
Largest Contentful Paint (LCP) is an important, user-centric metric for measuring perceived load speed because it marks the point in the page load timeline when the page’s main content has likely loaded—a fast LCP helps reassure the user that the page is useful. …
How Is Largest Contentful Paint (LCP) Measured?
Google states that in order to provide a good user experience, the largest image or text block should render on the webpage within the first 2.5 seconds