What you send to your email list will really depend on your market, and what they have subscribed to receive. You could do any number mailing list of the following: * A monthly, weekly or bi-weekly html (colors, pictures) newsletter * A monthly, weekly or bi-weekly text-based email * An ecourse * A daily, weekly, or monthly tips list * A series of autoresponder messages * Follow-up messages to customers or clients.
A list announcing upcoming events such as teleseminars If you treat your email lists right they will become loyal followers, and mailing list when you have an offer to make them they will be there to listen to what you have to say. So, How Do You Build Your Email List? Before you can start sending messages out to a list you need to have people subscribed.
The best way to build a list that you want to grow long term is to use a program that is built for sending out messages to those subscribed mailing list and also will help you comply with the Can-Spam legal requirements of sending out messages to large groups of people. Two programs I use most often with my clients and are well-known as industry leaders are.